User Research
We research the product, audience and competitive landscape to create a strong strategic foundation.
Sector
Web Design
Project Overview
Selected work by MDG, built around a clear idea and a coherent visual experience across every customer touchpoint.
Project Includes
Web Design
- Web Design
01
Services
Creative direction
02
Agency
MDG
03
Project Description
The Merchants of Chai
The Merchants of Chai produces fresh Masala Chai for sale in specialty coffee shop and contemporary restaurants across Europe. Their unique selling point is that chai they produces is fresh; a hand blended mix of black tea and spices.
The Merchants of Chai strives to give customers something superior to commonly known chai which comes from powder: our product is hand-made, fresh, artisan and flavoursome.
The Merchants of Chai strives to give customers something superior to commonly known chai which comes from powder: our product is hand-made, fresh, artisan and flavoursome.
Full video presentation:
Full presentation:
❞
Distinctive design turns a good product into a brand people remember.
The Result
A cohesive project system that connects strategy, identity and digital execution in one recognizable experience.
UX Process
working UX Process
Story Board
We organize the narrative and main interactions before visual production begins.
Wireframing
Clear wireframes establish hierarchy, flow and content priorities for each touchpoint.
Prototyping
Interactive prototypes let us validate ideas quickly and refine the experience.
Usability Testing
We test key paths and remove friction before the final delivery.
UI Design
The final visual system brings together typography, color, imagery and motion.