Practical MDG guides to website design, UX audits, branding and design systems.
Goals, audiences, content and integrations: a useful brief connects design decisions to the work your website needs to do. Here is what to prepare before meeting a designer.
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Not every underperforming website needs rebuilding. A UX audit identifies barriers, sets priorities and helps you decide which changes are worth making.
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Typography, colour, imagery and practical guidelines turn a logo into a visual system that works across websites, presentations and sales materials.
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Reusable components, shared rules and ownership: learn when a design system helps a team and how to start with a manageable scope.
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