User Research
We research the product, audience and competitive landscape to create a strong strategic foundation.
Sector
Branding
Project Overview
Selected work by MDG, built around a clear idea and a coherent visual experience across every customer touchpoint.
Project Includes
Branding, eCommerce, Web Design
- Branding
- eCommerce
- Web Design
01
Services
eCommerce, Web Design
02
Agency
MDG
03
Project Description
CORPORATION DESCRIPTION
1889! That is over 120 years ago, well before any of our times. Lucky for us Rene Laclie was a young man who became interested in the art of cognac distillation. He was passionate about perfecting his craft and went on to build a reputation as one of the finest distillers. Five generations later, this pursuit of excellence in the art of distillation still continues. This heritage along with innovation is part of the Maison Rene Laclie DNA today.
❞
Distinctive design turns a good product into a brand people remember.
The Result
A cohesive project system that connects strategy, identity and digital execution in one recognizable experience.
UX Process
working UX Process
Story Board
We organize the narrative and main interactions before visual production begins.
Wireframing
Clear wireframes establish hierarchy, flow and content priorities for each touchpoint.
Prototyping
Interactive prototypes let us validate ideas quickly and refine the experience.
Usability Testing
We test key paths and remove friction before the final delivery.
UI Design
The final visual system brings together typography, color, imagery and motion.